Target Markets

When I took the VALS survey, it concluded that I was an innovator and second an experiencer. I think it was pretty accurate I don't like to follow others and I pretty much like to have my own unique style, no matter if it's on trend or not. In my opinion, it's more important for me to like what I'm wearing rather than someone else.
Our target person was for Libby Lu and I would say that their target market would be an experiencer. Their young and are conscious about what's "cool" right now. They release their energy in a social environment, and spend most of their money satisfying their social and entertainment needs.