Target Markets

When I took the VALS survey, it concluded that I was an innovator and second an experiencer. I think it was pretty accurate I don't like to follow others and I pretty much like to have my own unique style, no matter if it's on trend or not. In my opinion, it's more important for me to like what I'm wearing rather than someone else.
Our target person was for Libby Lu and I would say that their target market would be an experiencer. Their young and are conscious about what's "cool" right now. They release their energy in a social environment, and spend most of their money satisfying their social and entertainment needs.

Target Info

Target Corp. is headquartered in Minneapolis, Minnesota and employs 366,000 people with 1,613 stores. Target was founded in 1902 by George Dayton in Minnesota under a different name of Dayton Company. In 1962, the first Target store opened. Target sells general merchandise and food products at a discounted price, and they also provide services like a pharmacy and photo center. For 2008, Target recorded revenues at around $63 million, a 6.5% increase from 2007's numbers. Currently, Gregg W. Steinhafel is the Chief Executive Officer and President of Target Corp. Target's motto is Expect More. Pay Less. and they plan on sticking with that. They have a strong market but the increasing competition of other stores like Wal-Mart is one weakness they will have to worry about.


MarketLine. (2009, Feb. 5). Target Corporation. company profile. Retrieved from http://marketlineinfo.com/.